My pricing starts at 200 € per hour for an individual shoot. Here is an honest breakdown of that number.
What one hour includes
The hour with the camera is the smallest part. Before: concept discussion, location scouting and a reference moodboard. After: selecting from hundreds of frames, color grading and retouching in Photoshop and Capture One — another 6–10 hours of work per hour of shooting. You get all RAW files on the day of the shoot and retouched photos within 2.5 weeks.
What affects the price
Format (individual from 200 €, wedding from 450 € for two hours, brand from 550 € for three), city and logistics, studio rental, team — makeup artist, stylist, light assistant. Brand shoots add production: storyboard, producing, approvals with the client team.
Where not to cut costs
Retouching and image rights. Unretouched frames are a semi-finished product; always ask how many retouched photos are included and how files are delivered. I deliver via cloud storage, kept for a year.